Korea’s donation ranking decreased from the 64th to the 75th in the world, and it is still decreasing currently (Charities Aid Foundation, 2016). As the biggest children’s foundation in Korea, Childfund Korea tried to find a way to show young people how to donate more easily.

The animated video shows how the children change through the user’s touch. Setting off the alarm on an app by a touch, people can donate. Digital installations were set up at places where people were likely to touch, such as banks, theaters and bus shelters. This not only encouraged people to donate but also showed them that donating is not a complicated process.