Inspired by the most frequent action done in the mobile society: touch, we made a donating channel to help children in unfortunate conditions.

The animated video shows how the children change through the user’s touch. Setting off the alarm on an app by a touch, people can donate. Digital installations were set up at places where people were likely to touch, such as banks, theaters and bus shelters. This not only encouraged people to donate but also showed them that donating is not a complicated process.

The video was viewed four million times on Youtube; application was downloaded 200,000 times; and touched three million times. Awareness for donating has increased 78%, especially among young people – donation rates increased by 23% (Childfund Korea, 2016).