Cannes Lions

Toughest Test

MERMADE SOUND GMBH, Berlin / MINI / 2020

Film

Overview

Entries

Credits

Overview

Execution

The 2:47min long film is intended to make the driver's patience test tangible for the audience. Why the biggest challenge was to let the listener feel the time, which seemed too long to the driver, while still remaining entertaining.

A complex sound concept was developed in close cooperation between the agency and the sound designer. The audio track not only makes the abstract sounds audible that penetrate the driver. Its subjective perception now enables the audience to empathize more.

The individual sound events are always derived from various fragments of car noises: the stuttering engine of the bus turns into an eerie laugh, as does the police siren passing by, which gets accompanied by the red light. And in the end, even the driver's circulating blood becomes a mechanical machine.

However, while all sounds always retain their originality, the entire sound design becomes an exciting and nerve-wracking experience.

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