Andalucia: land of sun, sea, golf, flamenco and a brand in itself. The goal was to evolve the brand even further. The challenges were to show the new brand commitment, “Andalucia loves you” and to generate web traffic. Our banners were the tickets to travel to the microsite where the traveller experiences “Andalucia´s 5 emotions.” Each banner represented 1 emotion: sand, earth, water, colour, taste. The banners provoke the traveller to click by tempting the desire to discover new experiences. The banner use a single word, “quieres?”The banners doubled the visits to the website, this banner 4 times.