Andalucia: land of sun, sea, golf, flamenco and a brand in itself. The goal was to evolve the brand even further. The challenges were to show the new brand commitment, "Andalucia loves you" and to generate web traffic. Our banners were the tickets to travel to the microsite where one experiences "Andalucia´s emotions." The microsite presents the five emotions of Andalucia: sand, earth, water, colour, taste. The traveller interacts with each emotion virtually, hearing, touching, feeling, seeing and even smelling Andalucia. From the world of sensations, travellers can access all of the information they need on the main webpage.