In late 2003, the Bahamas Ministry of Tourism embarked on an initiative to enhance the country’s image, seeking to convey the diversity of locations and experiences offered by the islands. We an online presence to deliver on this theme of diversity, presenting islands and experiences together in context, while allowing visitors to match travel options to their interests and capture the resulting information with a My Bahamas account. We also designed a custom, branded media player to deliver the Bahamas Island Hop Tour(SM), a collection of 22 QTVRs and videos featuring 13 islands made available through a download.