The new Honda CR-V presents the concept 'Toy for Grown Ups' to make people realize the fun they had when driving their toy car was now back with Honda CR-V. In order to provide an unique experience to consumers a website full of interactions was developed. It shows the car's features and recreates the games the target audience used to play when kids. You can actually enter the car as if you were a toy and even race against another toy car in an arcade. The navigation can also be done by iPhone and the iPad, turning them into joysticks.