Cannes Lions
TOY STORE
HALBYE KAAG JWT, Copenhagen / HAMLEY'S / 2011
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Overview
Entries
Credits
OVERVIEW
Description
Open on happy kid. Kid opens present. Kid starts crying.
Super: Avoid big disappointments - this christmas - buy you presents at Hamley's Toystore
Execution
The promotion stick is part of an integrated campaign, including instore, posters, online and TV.
Outcome
The Result:+35% Sales increase compared to 2009.
Similar Campaigns
6 items
