Aygo by Toyota is a small, dynamic car designed for twenty-something Europeans. The online brief was to support the marketing teams of Toyota Europe in providing localised online content, create a pan-European online presence for the Aygo brand name, generate intrigue around the name and capture names and email addresses of potential leads prior to the launch. The site is made up of multiple stages consisting of interactive animation and video content, and allows the users to upload content and create their own movies through a movie mixer developed by Amaze.