Cannes Lions

VW GOLF

BATES UNITED, Oslo / VOLKSWAGEN / 2006

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A couple in their 50s are sitting in their old but mint codition Golf watching a sunset. The song "Love is in the air" comes on the radio...they look at each other with surprise remembering the time they were young. Suddenly they get interrupted by another car, a brand new Golf, that pulls up by their side with heavy hip-hop music and a young couple inside. They have a volume-battle with the music, but suddenly the old couple realises that the young couple also plays "Love is in the air" but only in a 2006-remix.

Volkswagen Golf. The original. Updated.

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