Cannes Lions

SURPRISE!

TRY/APT ADVERTISING AGENCY, Oslo / VOLKSWAGEN / 2014

Case Film

Overview

Entries

Credits

Overview

Description

Although Norwegians are living in the snowiest country in the world, the first snowfall comes as surprise every year. Even though everyone knows it is coming, it is complete chaos on the roads. The film takes hold of this insight and illustrates how people react as if they saw snow for the first time in their lives.

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