Cannes Lions
CONILL SAATCHI & SAATCHI, Los Angeles / TOYOTA / 2014
Overview
Entries
Credits
Execution
From bumper to bumper, TCUV covers 160 checkpoints so you can have a reliable car. Even those little details that don’t seem important…until they are.
Outcome
After three years of low CTR (.1-0.07)—which is attributed to a message focused on building awareness and not consideration—we experienced a CTR of 0.22% for 2013, the highest CTR since 2009.
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