Cannes Lions
ORBITAL GRUPO DE COMUNICACION, Barcelona / RENAULT / 2003
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This project tries to rich the Renault concessionaires (so they could send it to their clients) and all the Renault clients, so anyone could unload it from the Renaults site. The work tries to relate the Christmas special mood (as a sweet history) with the capability of being high technology (as an interactive Christmas). Both terms should be related as Renault Key points. The Christmas should be attractive so the user could send it, creating an especial event of Viral Marketing. The concept "Emotional Interactivity" allows us to involve the receptor in a set of experiments to demonstrate how emotions can be transmitted through technology. The sender becomes prescriptor of the thesis, and invites the receptor to the experiment the emotion through an e-mail.
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