Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2003
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Description
In keeping with the Corolla launch campaign (Corolla: It just wants to have fun) we created an ad unit that the viewer could actually play with. Using the Corolla’s doors as flippers, the consumer could play a game of pinball with the all-new Corolla. Users could also download the unit to their desktop to play the game as much as they wanted.
Similar Campaigns
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