Cannes Lions

TOYOTA COROLLA

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2003

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Overview

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Credits

Overview

Description

In keeping with the Corolla launch campaign (Corolla: It just wants to have fun) we created an ad unit that the viewer could actually play with. Using the Corolla’s doors as flippers, the consumer could play a game of pinball with the all-new Corolla. Users could also download the unit to their desktop to play the game as much as they wanted.

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