Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2002
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Like the Camry icafe, the Matrix minisite allowed us to present information on the new Matrix in a more emotional, entertaining fashion than the main shopping-oriented toyota.com site can do. (The main website allows only limited use of technologies like Flash animation, due to heavy traffic from all strata of computer uers with various platforms, software and connectivity variables.)
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