It is a special site for Toyota Motor’s annual corporate campaign called, “Tobira Wo Akeyo (Let’s open the door).”In order to simultaneously achieve the two objectives, 1) To promote understanding of the concept.2) To provide technological experience, we have challenged a new combo-style campaign, using mass media and the website.1:To promote understanding of the concept:The website offers an adver-game that allows the users to experience the CM concept.2:To provide technological experience:It is an interactive movie, which a story changes depending on the choice of the user.