Passo is an easy handling vehicle which utilises the newest technology in a compact body. To promote this unique and innovative car, we came up with an idea that the user actually gets into the image on the web or the mobile site and plays a role on the stage with Passo.

330,000 pageviews on computers and another 340,000 on cellphones, within two weeks of site launch. Passo reservations exceeded expectations by 3.5 times, and it became the best sold car among those released in 2004. Numerous magazines featured Petit Toyota Theater as an innovative approach to promotion over the internet.