Cannes Lions

TOYOTA PRIUS

CURRENT TV, San Francisco / TOYOTA / 2008

Film
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There is no doubt that the Toyota Prius is a different kind of car and it has certainly created quite a stir. People have fallen in love with the Toyota Prius..literally. This ad is Eugene's testimonial about how he's found Jeanette, the love of his life.

This ad was created as part of Current TV's VCAM (Viewer-Created Ad Message) initiative, which allowed viewers to make their own commercials for the world's biggest brands. The final versions premiered on TV.

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