The campaign resulted in a 44% increase in the qualified action rate, which was higher than that of any other mobile ad we ever ran during a sales event.

From the consumer’s perspective, the resulting ads were real-time comparison-shopping tools that helped educate them about their range of model and pricing options.

All the data was put together in real time to create a highly relevant, accurately targeted mobile ad.

When a shopper at a competing dealership researched a mid-sized sedan on his smartphone, our ads pulled in info about a comparable mid-sized sedan from Toyota. This applied to almost every model in the Toyota family.

The ads also featured a deal from a local Toyota dealer, dynamically drawn from Toyota’s local deal database. In addition, location data allowed us to geo-fence the ads so they only appeared when the shopper was in the competing showroom.