Each version of the advertisement was run for a period of one month in the Nihon Keizai Shimbun, a newspaper whose readership rate is extremely high among the target group. Advertisements made an appeal for the 35.5 km/litre fuel efficiency. By using three different visuals along the same theme we made multiple appeals to the targets, further deepening their understanding and awareness of the car.

In a survey taken after the advertisement ran, 35.6% of respondents liked its concept, 46.9% said the advertisement was memorable and 39.0% called it intelligent. Also, 30% understood the fuel efficiency appeal. This evaluation shows that the advertisement thoroughly impressed the Prius intelligent image and fuel efficiency appeal upon targets.