We took a unique approach to “fantasy” football and created a unique experiential site for the target. The site was promoted via online videos. One specific tool, the Smack Talk Generator, allowed users to run their messages in Toyota’s banner space on their Yahoo! Fantasy Football homepage.

Just two-thirds of the way through the fantasy football season, the numbers have been impressive and continue to grow. To date, the site has received 531,264 unique visitors. An average time spent of 5:31. 20,310 Team Logos created. 29,411 Football Cards created. And 128,608 fortunes told on the crystal football app.