Cannes Lions
BEIJING DENTSU ADVERTISING CO, Beijing / TOYOTA / 2008
Overview
Entries
Credits
Execution
We used the internet to link up young people together: “Let’s Link Up”. For example, we held a contest to choose the commercial models for VIOS advertising. Furthermore, we opened the “Simple is Cool” promotion party in four big cities in China. All of our guests were members of China’s new generation and were found through the net and car dealers.
Outcome
We sold almost 10,000 cars in the two months after launch.
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