This campaign aims to boost the awareness of Toyota’s new car launched - “WISH”. We came up with an interesting online interactive campaign which has a similar meaning as the product name – Toyota Show My Wish! The main activity for this online campaign is to invite users to record his/her wish in a video and post it online. By spreading these videos and creating a popular topic among users to boost the awareness of this new vehicle!! Some of the submitted videos are even widely spread and discussed in many forums and discussion rooms in Taiwan.