A man deliberately loosens a rope walkway, causing his mate to fall into a swamp. We cut back in time to see why, as his mate puts his boots on the dashboard of his Toyota Yaris.

The media channel used was an easy guage on how many people were interacting with the creative idea. The mobile phones recieved hundreds of calls in response to the ads we placed and the items advertised on ebay got hundreds of hits.

Since the campaign launch, sales have increased by 36.6%.