We invited NASCAR fans to design their own cup car online by showing them what the world could look like if fans were the sponsors. As we cut back and forth between race footage and interviews, we see Kyle Busch, as sponsored by an 8 year old girl with a kitten obsession, and Joey Logano in the hands of a 34 year old online gamer who is fond of magic and dragons. Throughout the spot, we demonstrate that these fans designed their cars online using the Sponsafier at toyotaracing.com.