Cannes Lions

TRACK & FIELD

DUDA MENDONCA PROPAGANDA, Sao Paulo / TRACK & FIELD / 2004

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This commercial takes place in the African savannah. We see scenes of chasing between the lion and the gazelle. Title: “Message of the story: whether you are a lion or a gazelle, get up early and start running”. The spot ends with the line: “ Track&Field. Run for life.”

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