In order to keep children safe, The Ministry of Transportation asked us to develop a campaign to reduce the number child deaths due to traffic accidents.

78% of these accidents happen near schools. This was mainly because drivers ignore traffic signs.

We decided to create traffic signs designed to save children's lives. Those signs were installed around school zones. By teaming up with Looney Toons, we turned their characters into 10 different traffic toons. This way, children would see their favorite characters on traffic signs, notice them and call the attention of their drivers.