Cannes Lions
LEG, Paris / EUROSTAR / 2011
Overview
Entries
Credits
Execution
Have a phone booth ring in Paris on this specific date and give away tickets to London for those who will answer the call. General De Gaulle is the interlocutor and the appeals are broadcasted live on a famous radio station in Paris, with historical media used for the original appeal.Clues are revealed on Facebook the same day.
Outcome
Facebook fans have doubled.The event was strongly relayed on blogs, social networks, press and radio etc.
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