Our goal was to launch the new Sennheiser Momentum Sport in-ear headphones to a specific segment of our core target market ‘Sports Warriors’. They are first and foremost music lovers, but also very serious about finding every edge to boost their athletic performance.

The new Momentum Sport in-ear headphones are built to help users boost their athletic performance through their comfortable in-ear fit, sweat resistance, noise cancelation and immersive signature sound. Meaning wearers can focus on getting the most out of their workouts without needing to worry about the performance of their headphones.

To bring this to life in a highly contextual way, we created a strong visual campaign idea to showcase that when you listen to music with Sennheiser, it helps you push your limits and achieve new sporting heights.

Our deliberate choice to place our gym-related message inside key print titles worked out fantastically.

We saw a 52% uplift in website visits during the campaign period. And most importantly, we were able to connect with our most dedicated Sports Warriors and put a smile on their serious, sweating faces.