Cannes Lions

COMPAQ 50K DOWNHILL SKI RACE

FCB NEW ZEALAND, Auckland / COMPAQ / 2002

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Overview of the Compaq 50k of Coronet. The 50k of Coronet downhill international ski race ran for the first time 17-18 July 2000. Modeled on the internationally renowned 24 Hours of Aspen, the race involves teams of three skiers racing over a sixteen hour period, 6pm to 10am the following day, with the objective of completing the greatest number of downhill runs in that timeframe. Compaq's Application Development Centre in Christchurch built, hosted, designed and manged the compaq50k.com race website and prodived live web-casting of the race and real-time updated race statistics so visitors to the site could see which team was winning at any time. www.compaq50k.com - the race website.

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