Just after Christmas, people use eBay to sell and buy stuffs more than every other part of the year.

Transavia.com team up with eBay France to create Byebye: the first object-flight-converter.

We choose ebay as a media because the two brands have the same type of consumers : people who are looking for good deals.

So we imagined a complete plan to address them

? we hosted the converter for two weeks on Ebay homepage.

? we created different display messages fitting with the internet users’ website itinerary.

we created a teasing campaign showing old things and stated that they were in fact some popular transavia destinations. Everybody could scan the QR-code connected to the mobile converter, and sell an object.

On classic outdoor, we placed some Ebay screenshots with objects sold at the same cheap price of the advertised destination, inviting people to discover the flight converter on eBay.

The Byebye campaign generated an unprecedented media attention to transavia.com.

330 millions of media impressions, an economical CPM of 0,49€

More than 54% increase for “transavia” on google.

An astonishing 45% increase in bookings.

Furthermore, the campaign introduced a new way to buy and recycle, proving that old stuff is not as useless as you thought and can even become a great holiday.

Furthermore, we created a new way to buy and recycle