Since 2014, Transavia, The AirFrance/KLM group's low cost airline, has been working to make air travel even more accessible, through alternatives inspired by the daily lives of French people.

Transavia destinations were matched to the films in the CanalPlay catalogue. More than 120 films were analysed in order to find the perfect combinaisons with the company's destinations. The combinaisons were arranged according to the locations the film was shot in and/or the imagery linking the two. The HOD option was integrated into the platform's interface as a viewing option, in the same way as HD or 4K. The HOD button was designed so that it would perfectly integrate into the Canal Play interface, whilsit still keeping the Transavia colour curiosity amongst users.Tickets could be instantly purchased on the platform, or after redirection to Transavia.com for more options. In January 2016, the campaign was made available to the public on the CanalPlay site and TV platform for 3 weeks.