The Wall Street Journal has consistently been ranked as one of the most trusted news organizations by Americans. The Trust, our custom content studio, adheres to the high standards of our newsroom, creating sponsored content that aligns with the storytelling and truthfulness that has defined the WSJ voice. For that reason, Hyundai sought this first media partnership with WSJ, inspired to use our trusted platform as a megaphone for its groundbreaking in the service of humanity. In “Miles that Define Us,” and more specifically, "Transforming the Future of Mobility,” we sought to inspire and educate our readers on the important work Hyundai is doing to improve our lives daily.

In "Transforming the Future of Mobility,” we created an “anthem-style” film that paired real people’s lived experiences with the accompanying Hyundai innovations that have the potential to create a better world of mobility for us all. Three areas of Hyundai innovation are included in the film—Ultimate Mobility Vehicles, Autonomous Vehicles and Electric Vertical Take-off and Landing vehicles. The storytelling focuses on the promise such tech has to rework the fabric of mobility across the globe by addressing the very real challenges we face today. Included alongside the “real voices of mobility” in the video are subject matter experts from across Hyundai, including Jose Muñoz, president and CEO of Hyundai Motor America.

On the whole, the “Miles That Define Us” custom program garnered high visibility for an overall increase in awareness of the Hyundai brand. The program has achieved unparalleled scale with 161M+ impressions, 39M+ video views and 603K pageviews. Users spent more than 8.6k hours consuming the content and videos, with an average video completion rate of 42%+. As our first release, “Transforming the Future of Mobility” set the tone for this success, achieving an impressive video completion rate that surpassed WSJ’s benchmark at 160%. Additionally, the film achieved high indexes across key WSJ audience segments that Hyundai was looking to connect with.