We decided to break all the conventional rules of an ordinary launching show.'What if our car went to the people instead making people come see the car?''What if we held the launching show for 15 days instead of just 1 day?' 'What if we held the launching show all over the place instead of just 1 place?'With these rule breaking ideas we came up with 'The longest real time launching show.'And called it 'VELOSTER 15 DAYS SHOW.'

‘VELOSTER 15 DAYS LAUNCHING SHOW’ was the first marketing activity for Hyundai Motors to actually communicate with young consumers. For 15 days, we gathered over 2million people in various forms. It was the highest number of people ever to participate in a single launching campaign in Korea’s history. This campaign wasn’t just a simple car launching show. It was an incident that change the way young consumers viewed Hyundai Motors.