Cannes Lions
STREET LIFE, Madrid / ECOLOGISTAS EN ACCION / 2007
Overview
Entries
Credits
Execution
In many of Madrid´s clothes stores for kids, we left samples of baby pyjamas with 4 arms. This is a curious way of making mothers aware of the dangers of genetically modified products. Members of Ecologists in Action approached mothers to inform them about the problem.
Outcome
Signatures collected: 15,000.
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