Cannes Lions

TRANSGENIC PRODUCT AWARENESS

STREET LIFE, Madrid / ECOLOGISTAS EN ACCION / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

In many of Madrid´s clothes stores for kids, we left samples of baby pyjamas with 4 arms. This is a curious way of making mothers aware of the dangers of genetically modified products. Members of Ecologists in Action approached mothers to inform them about the problem.

Outcome

Signatures collected: 15,000.

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