It was important, that the Warner Music Subchannel looked like the editorial content of the news site.We create a news website "look" with headlines, content teaser and fixed columns:“Personal invitation”: exclusive columns written by the Acts, like a tour blog or a field report of the Billy Talent-Drummer about living with multiple sclerosis.“The Shock”: satire about strange music news“Record of the Week”, “Knowledge”

The visits are increasing continuity and the Warner Music Subchannel becomes the most successful subchannel on the newsportal with more 20% visits than other channels.