Cannes Lions
DOUBLE-O RADIO, Haarlem / DJOSER / 2015
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Description
Djoser is a Dutch travel organisation that organises special tours since 1985 in all parts of the world.
Djoser distinguishes itself from other travel suppliers, by the choice to featured destinations and extra attention to local cultures.
Travel is atmosphere and emotion. Therefore these two components play an important role in all communication of Djoser.
Double-O Radio had developed the concept of ‘the world of Djoser’: 3 radiocommercials of every 25 seconds, with sounds that come from destinations of Djoser.
These are combined in such a way, that a completely new world arises: the world of Djoser.
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