W The Card is a test programme designed by W Hotels and aimed at providing unique benefits to a select group of hotel guests. The programme's VIP-only virtual lounge, serves as a swankified social calendar of what's fabulous and new, just for card members. Upon entering their code at the doors to this private site, members are ushered into an electrifying world of heightened fantasy and style, where they navigate by clicking on whimsical elements that ignite their curiosity. Here they get access to clubs and insider events, special shopping offers from partner stores, singular in-hotel amenities and more.