Cannes Lions

TRAVEL AGENCY

SAATCHI & SAATCHI MEXICO, Mexico City / MUNDO JOVEN / 2008

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Mundo Joven is a travel agency which believes that travelling the same way everyone else does is not travelling and that those who place more value on taking pictures instead of on memories are tourists, not travellers.Mundo Joven created a web page to help tourists save time and money avoiding the inconvenience of getting tired or meeting new people. All they have to do is choose one character: thin, fat or tall, put their face on and try holding up the Pisa Tower or teasing the English Guard, and snap the moment to finally have their own touristy picture!

On the other hand, if they would rather become travellers and travel for real, Mundo Joven will send them to www.mundojoven.com and provide wise information to do it the best way possible.

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