We transformed the travel agencies into race-yachts, the employees into a crew and the competition into a regatta. And that’s a great platform to communicate – under the label “Expedient’s Cup 2005” we sent out a sailor’s bag made of canvas, logbooks for every participant, the typical caps for the entire crews, and of course the route to their final destination – harbour of success.

70% of all agencies joined the competition and increased sales in a two digit percentage, compared to non-participants.