Cannes Lions
BOB HELSINKI, Helsinki / FINNMATKAT / 2006
Overview
Entries
Credits
Execution
The album’s photos were on the internet for anyone to browse through. They gave a genuine depiction of destinations and communicated a real holiday atmosphere. Anyone who visited the site was able to send their own holiday pictures.
Outcome
Finland’s Biggest Holiday Photo Album gathered pictures beyond expectations, a high volume of visitors, a stack of positive feedback, a buzz in the chat rooms and a commendable number of holiday bookings.Finland’s Biggest Holiday Photo Album is still open and operational at the address http://www.finnmatkat.fi/lomakuvat
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