Cannes Lions

TRAVEL AGENT

BOB HELSINKI, Helsinki / FINNMATKAT / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

The album’s photos were on the internet for anyone to browse through. They gave a genuine depiction of destinations and communicated a real holiday atmosphere. Anyone who visited the site was able to send their own holiday pictures.

Outcome

Finland’s Biggest Holiday Photo Album gathered pictures beyond expectations, a high volume of visitors, a stack of positive feedback, a buzz in the chat rooms and a commendable number of holiday bookings.Finland’s Biggest Holiday Photo Album is still open and operational at the address http://www.finnmatkat.fi/lomakuvat

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