www.newzealand.com/travel is the official online destination for visitors seeking tourism and travel information about New Zealand. The objective of the site is to extend Tourism New Zealand's 100% Pure New Zealand global campaign and to assist travelers in organising their holiday to Aotearoa New Zealand. The site has been designed to cater to the Interactive Traveller(R), an audience group who seeks out the kind of authentic travel experiences that New Zealand is uniquely positioned to offer.