Amble is a free travel service composed of a mobile app synchronised with a website (louisvuittonamble.com) With the app, users can capture and share their journeys, enrich them with video, photo and sound. Then can get inspiration from celebrities’ own ambles, or discover new places by purchasing in-app Louis Vuitton City Guides.From the site they can enhance their par journeys but also plan their upcoming travels by selecting other peoples favourites, celebrity content, or city guide addresses and push it to their so they can take on another journey when they get there

After only 3 month, the purchase of the city guide through the application represents 25% of city guide overall sales.By creating a dedicated service enriched with user and celebrity content, as well as a brand new service, consumers see a real benefit in using the free application and purchasing the mobile version of the city guide is an natural extension of the usage (while not competing with the print edition that already existing)Amble is the first ever digital product/service proposed by Louis Vuitton. It allows any person who shares the brand vision of journeys, to own a Louis Vuitton product.