With the holidays departures, summer is a key period for all the airlines companies.

To distinguish itself from the competition, easyJet had a strong offer we needed to convey: Europe from 35€.

35€ is a really appealing price because it is really accessible (it's the price of an aircut, a restaurant, a taxi, ...).

At that price, you don't have to put to much pressure on your shoulder to find the ""good and only destination"" for your holidays because at that price, you can travel twice as much.

To illustrate this simple message and emerge from the cloud (everyone has an ""unbeatable offer""), we created an impactful and surprising outdoor campaign mixing different cities in Europe. Different cities you can easily go to this summer thanks to easyJet.