Cannes Lions
OPT INC., Tokyo / RECRUIT / 2007
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Description
This advertisement was created for people who are interested in travelling abroad, especially to a resort, to want to book a trip. This banner shows the beauty of a tropical beach, by using a mouse cursor and the tropical drink as metaphors of an ordinary, stressful world and this beautiful resort. Like the cursor diving to the beach, this banner succeeded to encourage people to want to go abroad.
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