Cannes Lions
MRM PARTNERS/ZENTROPY, New York / MARRIOTT / 2002
Overview
Entries
Credits
Description
The goal of this execution was to provide the incentive for the target, "determined business travelers", to click through and hopefully sign up for the "Take Two" promotion on marriot.com. Objectives: Drive traffice to "Take Two" promotional area within marriot.com. Generate awareness of "Take Two" promotion. Target group business travelers.
Similar Campaigns
12 items