Cannes Lions

CREDIT CARD

OGILVYONE WORLDWIDE, Milan / AMERICAN EXPRESS / 2005

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Overview

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Credits

Overview

Description

What is stronger than the promise of making dreams come true? Long live dreams! Like the long life of a carefully tended bonsai.A communication in pure harmony with Amex guidelines - but with an element of surprise physically collected from the bank.

Outcome

Neither Amex nor the Bank have notified results.Perhaps they are still "cultivating" them?

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