Cannes Lions

TRAX AMNESIA

AJF PARTNERSHIP, Melbourne / GENERAL MOTORS / 2014

Case Film
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Description

After being washed up on a beach and waking in hospital with amnesia, a man uses his Holden Trax to help piece together who he is. He finds his favourite songs using the car’s in-built Pandora and its Siri functionality to tell him his name.

Finally, after driving to the “last destination” in car’s navigation system, he arrives at a pier. Realisation flickers across his face as he remembers where and who he is. Walking along the pier, he looks back at the car with a smile, and accidentally falls off and into the ocean. ... before being washed up on the beach again.

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