Cannes Lions

TREE CONSERVATION MESSAGE

ALMAPBBDO, Sao Paulo / GREENPEACE / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

Every day 3,700,000 trees are cut and removed from the Amazon. This mobile game was created to alert the population about the dangers of human interference in nature, which has led to the extinction of important species and is the main cause of climatic changes in Brazil. After interacting with the game, the public were invited to join Greenpeace.

Similar Campaigns

12 items

Walk Like a Woman

CUMMINS & PARTNERS, Melbourne

Walk Like a Woman

2019, PLAN INTERNACIONAL

(opens in a new tab)