Riyadh Season is an annual state-funded entertainment and sports festival started by Saudi to promote tourism in the country. One of the events they hosted was a tribute concert to legendary Egyptian singer Salah El Sharnouby. It was an unforgettable night as a number of famous singers took to the stage to pay tribute to Salah such as Ragheb Alama, Wael Jassar, the megastar Nancy Ajram and a host of others.

The objective was to launch a nostalgic film to pay tributr to Salah El Sharnouby, and invite people to attend the concert or stream it live.

Achieving the status of a timeless melody that resonates with people long after its release is a significant accomplishment. To celebrate the work of Maestro Sala El Sharnouby, underlined the deep-rooted connection and cultural significance of the song in people's lives.

We revitalized Salah’s iconic track from the 90s by reinterpreting it through various forms of musical expression such as humming, whistling, and tapping, showcased by individuals from all walks of life.

Synchronization was key, with each shot meticulously timed to align with the rhythm of these sounds. Sound design techniques were employed to balance environmental noises, ensuring they harmoniously merged with the reimagined track. This careful orchestration allowed for a smooth integration of the audio with the visual elements, creating a cohesive and immersive experience that celebrates the song's lasting impact.

In just 3 days, the film garnered:

92M Total Views

125M Impressions

49M Engagement